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Terms And Conditions


Who is running the offer? 

The Promoter is Fonterra Brands (Australia) Pty Ltd (ABN 80 095 181 669), Level 2, 40 River Boulevard, Richmond, Victoria 3121.  Phone: 1800 816 773. 

When will the offer start and end? 

The offer starts at 12.01am (AEDST) on 9/01/2023 and ends at 11.59pm (AEDST) on 19/02/2023 or when allocation of prizes has been exhausted, whichever is first to occur (the Offer Period).  

Who can claim? 

Only Australian residents aged 13 or over can claim.  If you are under 18, you must get approval from your parent/guardian before you claim. 

Do I need to buy anything to claim? 

Yes. You need to buy any two Bega products (from the list below) in one transaction from a retailer in Australia during the Offer Period (Qualifying Purchase) (includes online purchases). 

Participating products:   

Qualifying Purchase products do not need to be specially marked. 

Claim instructions  

After you have made a Qualifying Purchase, you must be one of the first 270 people per day to lodge a valid claim during the Offer Period, on (Website).  When you are on the Website, follow the links to fill out and submit the online claim form, including by providing the last four digits of the Qualifying Purchase product barcodes and all other requested information and make an online payment of $5.00 for postage and handling.  

Prize allocation 

There are up to 270 prizes available per day of the Offer Period, with up to 11,340 prizes available in total throughout the Offer Period.   

If you have submitted one of the first 270 valid claims received by the Promoter (including having paid for the postage and handling) on each day of the Offer Period, you will receive a prize.  

If the daily prize allocation has been exhausted at the time you submit your claim, the Website will prompt you to return on the next day of the Offer Period for another opportunity to claim a prize, in accordance with the “Claim instructions” above.  If fewer than 270 prizes are successfully claimed on any day during the Offer Period, the Promoter will reallocate any remaining prize/s to the existing daily limit available for redemption in the final two (2) weeks of the Offer Period (being 6/02/2023 to 19/02/2023). For clarity, the Promoter will determine the number of remaining prizes and evenly distribute them across the last fourteen (14) days of the Offer Period. This means there may be more than 270 claims available for redemption in the last two (2) weeks of the Offer Period.  


Each prize is a child’s lunch bag with a customisable front panel valued at $15.  

There is a total of 11,340 lunch bags available throughout the Offer Period. 

After submitting a claim, you must follow the instructions to customise the front panel of the lunch bag or to select one of the prepared front panel options (which are subject to change). You are responsible for carefully checking your lunch bag customisation before submitting your claim.  The Promoter is not responsible for claimant error in this regard.  See paragraphs 3 and 4 for further conditions and details regarding customising your lunch bag. 

Total prize pool 

The total value of the prize pool is up to $170,100. 

How many prizes can I claim? 

Over the entire Offer Period, you can submit a total of up to 4 prize claims per household. Each claim must be based on a separate Qualifying Purchase, a separate claim form and a separate $5.00 postage and handling payment. 

How and when will the successful claimants be informed? 

If you are a successful claimant, you will be informed in writing on screen at the time of submitting your claim form.   

Must I keep anything to verify my claim? 

You must keep your original purchase receipt(s) and Qualifying Purchase product(s) barcodes for all claims as proof of purchase.   If you don’t produce the proof of purchase for all claims when asked the Promoter may disqualify all of your claims and you will lose any right to a prize.  Purchase receipt(s) must clearly identify the product(s) purchased (which must comprise a Qualifying Purchase), and must correspond to the Qualifying Purchase products used to submit your claim.  If, in the Promoter’s opinion, you have shared any receipt(s) or packaging with another person, your claims will be invalid and you will lose any right to a prize.  

These Terms and Conditions incorporate and must be read together with the details outlined in the table above.  Information about prizes and how to claim forms part of these Terms and Conditions.  By claiming, you accept these Terms and Conditions.  

Your claim  

Your valid claim and payment for postage and handling must be received during the Offer Period.  Your claim is deemed to be received only when received by the Promoter’s database. If you return a product comprising a Qualifying Purchase your claim may be deemed invalid at the Promoter’s discretion (unless product is defective, excluding claimant errors).  You will receive a return online message confirming your claim.  The Promoter is not liable for any problems with communications networks.  You are responsible for your own costs associated with claiming.  If you claim using automatically generated claims or multiple aliases you may be disqualified. 

Prize customisation 

The Promoter may review the customised design on your lunch bag, and may at its discretion, edit or reject any designs for any reason, or no reason.  The Promoter may use (or allow others to use) your lunch bag and any rights in relation to your lunch bag, to publicise this offer or for any other purpose. As a condition of entering this promotion, each entrant licenses and grants the Promoter, its affiliates and sub-licenses a non-exclusive, royalty-free, perpetual, worldwide, irrevocable, and sub-licensable right to use, reproduce, modify, adapt, publish and display their entry (which shall include their custom design on their lunch bag) for any purpose, including but not limited to future promotional, marketing or publicity purposes, in any media, without compensation, restriction on use, attribution or liability.  

You warrant that your lunch bag customisation does not breach any third party rights (for example, intellectual property rights) and its use by the Promoter or any other person will not breach such rights nor otherwise breach any law (for example, it is not defamatory, in contempt of court or in breach of any privacy law).  Your lunch bag customisation must not be obscene, offensive, malicious, discriminatory, indecent or (in the Promoter’s opinion) otherwise objectionable or inappropriate (for example it must not include language the Promoter deems offensive).  


If you are a successful claimant, you must take part in all publicity, photography and other promotional activity as the Promoter requires, without any compensation.  You consent to the Promoter using your name, lunch bag and image in any promotional or advertising activity. 

If you or your claim are deemed by the Promoter to breach these Terms and Conditions, your claim (or at the Promoter’s discretion, all of your claims) may be discarded.  The Promoter may, at any time, require you to produce documentation to establish to the Promoter’s satisfaction the validity of your claims (including documentation establishing your identity, age and place of residence).  Failure by the Promoter to enforce any of its rights at any stage does not waive those rights.  

You must not: 

The Promoter is not liable for claims or correspondence that are misplaced, misdirected, delayed, lost, incomplete, illegible or incorrectly submitted.   

The Promoter’s decision in connection with all aspects of this offer is final. 

Prizes cannot be transferred or exchanged nor redeemed for cash.  The prize values are correct as at the date of preparing these Terms and Conditions and include any applicable GST.  The Promoter is not responsible for any change in prize value.  You agree that if a prize (or element of a prize) is unavailable for any reason the Promoter may provide another item of equal or higher value, subject to any necessary approval by the state/territory gaming authorities. 

If this offer cannot run as planned for any reason beyond the Promoter’s control, for example due to software, hardware or communications issues, unauthorised intervention, tampering, fraud or technical failure, the Promoter may end, change, suspend or cancel the offer or disqualify affected claims/entrants, subject to any necessary approval by the state/territory gaming authorities.  

The Promoter is not responsible for any tax implications arising from you claiming a prize.  You should seek independent financial advice.  If for GST purposes this offer results in any supply being made for non-monetary consideration, you must follow the Australian Taxation Office’s stated view that where the parties are at arm’s length, goods and services exchanged are of equal GST inclusive market values. 


Nothing in these Terms and Conditions restricts, excludes or modifies any consumer rights under any statute including the Competition and Consumer Act 2010 (Cth). 

Subject to the previous paragraph, the Promoter and the agencies and companies associated with this offer are not liable (including in negligence) for any loss (including indirect, special or consequential loss or loss of profits), expense, damage, personal injury, illness or death suffered in connection with this offer or any prize, except for any liability which under statute cannot be excluded (in which case that liability is limited to the greatest extent allowed by law).    

Without limiting the previous paragraph, the Promoter and the agencies and companies associated with this offer are not liable for any loss of, damage to or delay in delivery of prizes. Prizes will only be delivered to addresses in Australia. 

The Promoter may communicate or advertise this offer using Facebook or Instagram.  However, the offer is in no way sponsored, endorsed or administered by, or associated with, Facebook or Instagram.  You provide your information to the Promoter and not to Facebook or Instagram.  You completely release Facebook and Instagram from any and all liability. 

Collection and use of your personal information  

The Promoter may collect your personal information directly or through its agents or contractors.  The Promoter will use your personal information to conduct the offer. The Promoter may disclose your personal information to its related companies, agents and contractors to assist in conducting this offer, communicating with you or storing data. This may include disclosures to organisations outside Australia. By opting-in on the website,    you consent to the Promoter keeping your personal information on its database to use for future marketing purposes, including contacting you by electronic messaging, unless otherwise advised. The Promoter’s Privacy Policy (see includes information about: 

You may unsubscribe from marketing emails at any time.